Reasons to invest
PinkKitty & EasyRhino Liqueurs are hand-crafted to be the most enjoyable drinking experience. Made with a proprietary blend of Ayurvedic Herbs, PinkKitty and EasyRhino are meant to be enjoyed neat but are also delicious in cocktails.
A Seductively Fun Spirit with Superior Taste and a Deep Emotional Connection
It all began over four decades ago when Robert Tushinsky was 6. He recalls watching his father Joseph S. Tushinsky (Introduced SONY to the United States in 1958), make his own “elixer”. His father would take vodka and infuse it with his favorite fruits and berries, and unknown at the time, he also added certain herbs known for centuries to enhance libido. He called his beverage “Fruitka” and shared it with his friends and business contacts. Robert remembers his father would bottle them in beautiful Lalique crystal decanter’s and present them as gifts to SONY executives.
It wasn’t until a few years after Robert’s dad died and he was at his uncle’s house for dinner when he learned the details of his father’s popular Fruitka beverage. From that dinner in 1993 Robert began to recreate his father’s Fruitka to share with his own group of interested friends. He started by visiting a local herbal store in Beverly Hills and bought the herbs suggested to him at that time. Through the years Robert has worked with many herbalists who have helped him to refine the selection of ingredients. It was through this research with these professionals that he learned that there is a specific blend of herbs for each sex.
The Current Spirits Market has Two Major Points of Weakness
The Lack of Originality
The demand for “functional benefits” within the beverage industry as a whole is only growing, but what about the spirits segment? A segment where we feel is in desperate need to get with this growing trend.
The marketing and branding of alcohol pays little to no attention to the emotional & psychological reasons why drinkers choose a spirit: “We aren’t selling spirits, we are selling a lifestyle brand to men and women who are in touch with their sexuality, proud of it and who enjoy extraordinary NEXT LEVEL pleasure.” –Robert J. Tushinsky founder/ceo 2XL SWAGGER BRANDS, LLC
Seductively Fun Spirits with Superior Taste and a Deep Emotional Connection
We all know that alcohol in general is not good for you and it’s especially bad for ones libido but PinkKitty And EasyRhino are A vodka based Liqueur infused with a blend of herbs known for thousands of years to have functional benefits for HIM and HER. In addition to their attractive aroma and alluring taste, the Ayurvedic herbs in PinkKitty® and EasyRhino® are well known for their natural potent aphrodisiac and mood boosting properties.
PinkKitty and EasyRhino’s taste profile is highly differentiated and unlike any other Spirits offered in the market today. Industry reviews and the drinkers agree that the liquid has attractive floral hints, sweet fruit aromas, and a soft smooth finish that is enjoyable to taste.
At events, drinkers are often shocked when they taste PinkKitty/EasyRhino for the first time. Many respond by saying they usually avoid liqueurs or never liked liqueurs, but PinkKitty and EasyRhino are completely different from what they have ever tasted. They express how much they like PinkKitty/EasyRhino and often convince their more skeptical friends and family to taste it; confirming our belief that there is a significant niche for a brand with PinkKitty and EasyRhino’s refined taste profile and “Functional Benefits”.
There are several disparate trends that when combined, create a unique opportunity for 2XL Brands’ innovative alcohol products.
First, herbs for sexual enhancement and for combating impotence have become increasingly popular natural alternatives to pharmaceutical drugs. Herbs are used to improve sexual response and treat impotence in men as well as to improve sexual desire and libido in women. Herbs have been found to be quite effective for both sexes, raising testosterone levels and stamina. The herbs have long been used as aphrodisiacs and sexual enhancers in many cultures and are suggested by reputable herbal experts.
The growth of herbal products has been sustained across the globe. According to Global Industry Analysts, Inc the market for herbal supplements and remedies is set to reach $93 billion by 2022
The Distilled Spirits sector achieved record spirits sales and volumes in addition to continued market share gains versus beer in 2018. Supplier sales were up over 5.1 percent, rising $1.3 billion to a total of $27.5 billion. The volume of spirits sold in the United States rose 2.2 % to 231 million cases in 2018 up 5.0 million cases from the prior year., Dollar sales of distilled spirit retailers in the U.S. amounted to approximately 91.6 billion U.S. dollars in 2018.
“These robust results show adult consumers are continuing to favor spirits over beer and wine, particularly among millennials,” said Distilled Spirits Council President and CEO Chris Swonger. “The spirits sector is benefiting from millennials who demand diverse and authentic experiences, and desire innovative and higher-end products.”
We boast an incredible 85% resale rate!
89/90 Rating by Tasting Panel Magazine!
“PinkKitty Liqueur, The scent of cinnamon enhances the aromas of pomegranate and peach. On the palate, hints of white pepper co-mingle with herbs and fruit. It’s the purr-fect drink for getting in the mood.” – M.M.
“EasyRhino Liqueur, Subtle notes of vanilla and chamomile allow you to look into the eyes of the Rhino without blinking. But the beast goes into action on the palate with peppered honey and hot cinnamon.” M.M.
We achieved sky-high repurchase rates with an 85% resale rate, far beyond the 40% that is considered good in the spirits industry. This was enough to earn a partnership with Total Wine & More in Texas, granting us access to the 4th largest wine and spirits distribution network in the US.
The Business Model
Make the ‘World’s Most Seductive Spirit Brand’™. Get the word out.
Our business model is simple but our process is hands on, diligent, fueled by creativity and relies on highly skilled team members and enthusiastic partners to get the word out. For sales, it’s simple. We make the world’s most seductive spirit and pass it onto our wholesale partners and sales reps. We made sure our product has a gross margin of over 50% so our profits are strong. We learned a lot from this period of growth in Texas and had the opportunity to improve our packaging, perfect our messaging, solidify our partnerships, and educate our new sales reps and distribution partners on what works for us and what we have learned. We believe in a cohesive message that we can control to ensure consistent brand messaging and presence.
To market the brand and product, we embrace the value of direct communications to consumers and to our current and future wholesalers and have put increasing emphasis on digital marketing and advertising, and social marketing platforms. To date, we have solely focused on raising awareness and retaining the attention of target consumers in the Austin and central Texas area however, it is time for us to introduce PinkKitty and EasyRhino nationwide.
With funding, we will have the capacity to actualize a series of creative, impactful video, audio and visual content that’s optimized for digital marketing and social marketing campaigns. We will also funnel substantial dollars into the platforms, keywords and campaigns that are working for us at a low conversion rate, which is already astonishingly low.
We have partnered with iHeartMedia, the largest media company in the US, nine out of 10 people reach each month, to create a truly unprecedented opportunity to OWN a newly created SWAGGER HOUR!! Every Thursday and Friday night between 7-8pm iHeart will be giving us the keys and redefining their formats and what their listeners know as happy hour. (See detailed iHeart Marketing Plan Proposal)
85% of the on/off premises accounts that buy PinkKitty and EasyRhino come back for more, so our only challenge at this point is spreading the word.
HOW WE ARE DIFFERENT
A Proprietary Blend of Ayurvedic Herbs for Aroma, Flavor, Complexity and the Smoothest Finish with Functional Benefits
PinkKitty and EasyRhino’s taste profiles are highly differentiated and unlike any of the ones offered by the dominant brands. Industry reviews and the drinkers agree that the liquid has attractive floral hints, sweet fruit aromas, and a soft smooth finish that is enjoyable to taste.
We Are Unique. The first Spirit Brands with “Functional Benefits”. The brands address the need for gender-specific innovative alcohol products, a market currently being underserved.
Stimulating sexual hormone production
Increasing oxygen and blood flow
Increasing desire and enhancing sexual response
Big growth through loyal customers
In five to six years we hope to achieve top seven brand volume in the high-end segment with a volume level of 150k 9L cases. The roadmap involves expansion to 10 or more states and significant marketing spend to build drinker awareness and trial. We believe that the brand’s uniquely attractive taste profile and functional benefits will be recognized and attract drinkers from the dominant brands.
Ultimately, our goal is to attract large significant and fitting spirit company to purchase PinkKitty and EasyRhino. Significant spirit companies do not develop their own new brands but rely on entrepreneuring brands like ours and purchase them once they have developed a convincing volume base. Once a spirit brand gains significant volume there are eager buyers in mid-size to large spirits companies which have paid from $3,300 to $11,000 per case in recent acquisitions (Beverage Daily.com).
We have Unique, tried and true products set to grow into a flourishing market .
PinkKitty and EasyRhino offers a much more enjoyable drinking experience that can surprise and delight the drinker. So many drinkers have told me they don’t like liqueurs but love PinkKitty/EasyRhino. PinkKitty and EasyRhino’s branding does a great job in being authentic, sexy, seductive and fun, and we will be airing ads and educational content that will reach over 50 million households. And most importantly, we have a product that is consistently enjoyed and repurchased.
ROBERT J. TUSHINSKY
Robert is an Innovative, high performance, Serial Entrepreneur with exceptional marketing, management and communication skills. He has thirty years experience in marketing and executive management.
- 29 Year business success track record
- Brought multiple innovative products in different industries to market. From concept to brand acquisition.
- Responsible for developing National and International Sales Channels for start-up medical device product. (2007-current)
- First to introduce “Fresh Pack” pasta in various flavors to all CA,NV & AZ Ralph’s/VONS/PACE & Price Club locations. (91-94)
- Won CNET/CES 2004 “Best Gadget” Award with innovative, patented cellular accessory jewelry products.
David is a seasoned executive with many years of leadership experience and success with achieving profitable growth in a variety of industries.
Chief Brand Officer
Jason loves taking an idea and running with it.. From “idea to creation” as he likes to say. Brand Development, Graphic /Web Design, Photography, Videography, Drone Videography, and a restorer of a 1960 GMC Stepside Truck… the guy enjoys life!
Western herbalist, Product Dev
Western herbalist; Personal consultations; Author/Writer; Educator; Product development Consultant; Wildcrafter; member AMERICAN HERBALISTS GUILD
Chief Financial Officer
Robert is the Chief Financial Officer of 2xl Swagger Brands, where he manages the company’s finances and played a key role in 2XL Swagger financial planning.
To Qualified Investors
Company: 2XL SWAGGER BRANDS, LLC Corporate
Address: 100 Congress Ave., Suite 2000 Austin, TX 78701
Offering Minimum: $1,000,000
Offering Maximum: $5,000,000
Minimum Investment Amount (per investor): $20,000.00
Offering Type: Equity
Security Name: Common Membership Units
Minimum Number of Units Offered: 35,714
Maximum Number of Units Offered: 9,000,000
Price per Share: $0.56
Pre-Money Valuation: $28,300,000.00